Pemberdayaan Masyarakat Melalui Model Koopetisi Dalam Pengelolaan Destinasi Pariwisata di Lampung Selatan

Dedy Hermawan, Simon Sumanjoyo Hutagalung

Abstract


Artikel ini membahas hasil diseminasi model koopetisi dalam mengelola partisipasi masyarakat dalam pengelolaan pariwisata. Penelitian ini dilakukan dengan metode campuran dengan mensurvei 100 responden, wawancara, observasi dan diskusi kelompok terfokus. Data survei dianalisis secara kuantitatif sehingga mampu menunjukkan perubahan sikap responden terhadap model intervensi. Sedangkan data kualitatif akan dianalisis dengan menggunakan metode analisis interaktif. Hasil diseminasi model mengidentifikasi bahwa: (1). Masyarakat memiliki pemahaman yang baik tentang model koopetisi, (2). Sikap masyarakat mendukung penerapan model yang mengadopsi konsep kerjasama dalam aspek pemberdayaan masyarakat.


Keywords


destinasi pariwisata; pemberdayaan masyarakat; manajemen pariwisata

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References


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