MODEL MEDIA SOSIAL DI SEKTOR PUBLIK : STUDI LITERATUR
Abstract
Media sosial telah menjadi bagian dari gaya hidup masyarakat, mulai dari usia anak-anak hingga orang dewasa. Media sosial adalah sumber informasi dalam setiap kegiatan komunitas, mulai dari berita, lowongan pekerjaan, kuliner dan sebagainya. Semua informasi dapat diperoleh dalam satu media, yaitu media sosial. Bagaimana dengan layanan publik? Bisakah pemerintah menggunakan media sosial dalam menyediakan layanan? Media sosial dengan kelebihan dan kekurangannya dapat digunakan untuk meningkatkan layanan kepada masyarakat. Interaksi antara pemerintah dan masyarakat diperlukan untuk mendapatkan informasi yang benar, dapat diandalkan, dan cepat. Pemerintah harus cepat menanggapi setiap pertanyaan, keluhan melalui konten yang mudah digunakan oleh publik. Model media sosial yang digunakan harus mengadopsi semua kebutuhan masyarakat, terutama untuk layanan rutin. Integrasikan semua layanan dari tingkat pusat hingga daerah. Menu terpisah untuk layanan komunitas dan layanan bisnis, semua layanan masih harus diverifikasi untuk menghindari hoaxs atau fitnah.
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