Xport Genie Application: A Prototype of AI Driven Public Services for Export Facilitation of SMEs in Indonesia

Abstract

This study examines Xport Genie, a prototype of an AI-driven public service developed to overcome the structural barriers that Small and Medium Enterprises (SMEs) in Indonesia face when exporting. The core problem is that despite SMEs' dominance in the domestic economy, their export penetration rate remains very low due to challenges such as difficulties in product classification (HS codes), a lack of integrated market data, and weak digital marketing capabilities. To address this, Xport Genie utilizes a multi-modal AI architecture that combines Computer Vision to automate product classification and Generative AI to provide potential market recommendations and create effective marketing content. The findings indicate that the prototype serves as an intuitive interface that synthesizes disparate official datasets from various government sources, making them more accessible and actionable for SMEs. In conclusion, Xport Genie is a specific, AI-focused public service model that can significantly boost SMEs' contribution to national exports and support the Indonesian government's digital transformation goals.