ANALIS SWOT TAHU CINTA RASA DALAM UPAYA PENGEMBANGAN INDUSTRI MAKAN DI KABUPATEN SUMEDANG

Abstract

Abstract

 

The purpose of this research is describe business management, analyze the situation andinternal and external conditions, conducting a SWOT analysis, andformulate alternative strategies for developing business production know the family company knows Tofu Cinta Rasa in Sudimampir. This type of research is descriptive qualitative by collecting data using interviews. Know Tofu Cinta Rasa is a family company with fields the business of processing soybeans into tofu. Tofu Cinta Rasa taste has 4 business functions, namely marketing, accounting / finance, production / operation, and resources human. The results showed that market demand will know the product exceeds the capacity that can be provided company, the potential market is still huge as an opportunity company, but this industry faces form challenges instability of raw materials so it should companies increase capacity to be able to fulfill market demand with a strategy of cost leadership, differentiation, and backward integration.

Keywords— Management and Development, Analysis Internal and External, and Strategy Formulation.